Auditing and Analysis
Page & Site Analysis
Identify overall structure of site, look for major positives and negatives.
Research and identify keywords for site, as well as sub-keywords to implement in content and SEO
Check site for clear page heirarchy. Check for broken or untargeted links.
Check content for relevancy, keywords and freshness. Identify needed or unneeded content.
Develop Overall Site Strategy
Determine best long-term and short-term course of action to improve site. Design, links, content and usability.
Specific changes to be made to design and content.
Begin redevelopment of site.
Track & Analyze Progress
Use analytical tools to track progress and seek feedback from users.
Optimize & Review
Review changes made as well as subsequent progress. Identify follow-up changes to be made.
Link Building & Exchanges
Identify sites to exchange links, relevant blog and forum commenting, network with directories.
Social Media Integration
Facebook and twitter presence. Create incentives for cross promotion and user relationships.
Interact with users through social media to create retention and rewards.
Identify competition and minimize their strengths and maximize differences
Keep fresh, unique, relevant content flowing. Cross promote with social media and email.