Auditing and Analysis
Page & Site Analysis
Identify overall structure of site, look for major positives and negatives.
Keyword Analysis
Research and identify keywords for site, as well as sub-keywords to implement in content and SEO
Structure Analysis
Check site for clear page heirarchy. Check for broken or untargeted links.
Content Analysis
Check content for relevancy, keywords and freshness. Identify needed or unneeded content.
Develop Overall Site Strategy
Determine best long-term and short-term course of action to improve site. Design, links, content and usability.
Recommend Changes
Specific changes to be made to design and content.
Implement Changes
Begin redevelopment of site.
Track & Analyze Progress
Use analytical tools to track progress and seek feedback from users.
Optimize & Review
Review changes made as well as subsequent progress. Identify follow-up changes to be made.
Advanced Optimization
Link Building & Exchanges
Identify sites to exchange links, relevant blog and forum commenting, network with directories.
Social Media Integration
Facebook and twitter presence. Create incentives for cross promotion and user relationships.
Community Development/Retention
Interact with users through social media to create retention and rewards.
Competition Research
Identify competition and minimize their strengths and maximize differences
Content Creation
Keep fresh, unique, relevant content flowing. Cross promote with social media and email.