Social Media Strategy & Implementation

Having a social media presence is now on a par with actually having a website. It is considered a crucial component to an overall marketing strategy. Today’s search and social algorithms change so quickly and so often, having a long term plan and help with your strategy can keep you from missing out on the key changes.

There are so many social networks now, that it can be difficult to figure out which ones you should be focusing on. Is your target audience on Twitter? Are they on Pinterest? Part of developing a good overall plan is to determine where your resources are best spent. Why focus on Twitter when your audience is elsewhere? And why ignore Pinterest when that’s where your audience is?

Creating a social media strategy is all about knowing where your audience is and you going to them, rather than the old marketing model of trying to make them come to you. The beauty of social media is that your audience has opted to come to you. It’s your job to take advantage of the opportunity they are giving you and get your message across.

What I will do is work with you to develop short-term and long-term strategies that will include both gaining followers, building your brand, and ultimately, converting those into actions. There is a fine line to be walked between talking to your audience and building your brand and overselling/spamming your audience and hurting your brand. By creating a long-term strategy, we are able to lay out a plan that can be followed that walks this line to get the results you want.

Part of the social media strategy and implementation is to integrate your off-site networks with your actual website. This means making sure that your social networks are linked from your site and vice versa.

It also means having plans in place so each network communicates in a specific way. Using analytic tools and metrics that are available, we can customize how and to whom your message is sent.

Auditing and Analysis

Page & Site Analysis

Identify overall structure of site, look for major positives and negatives.

Keyword Analysis

Research and identify keywords for site, as well as sub-keywords to implement in content and SEO

Structure Analysis

Check site for clear page heirarchy. Check for broken or untargeted links.

Content Analysis

Check content for relevancy, keywords and freshness. Identify needed or unneeded content.

Develop Overall Site Strategy

Determine best long-term and short-term course of action to improve site. Design, links, content and usability.

Recommend Changes

Specific changes to be made to design and content.

Implement Changes

Begin redevelopment of site.

Track & Analyze Progress

Use analytical tools to track progress and seek feedback from users.

Optimize & Review

Review changes made as well as subsequent progress. Identify follow-up changes to be made.

Advanced Optimization

Link Building & Exchanges

Identify sites to exchange links, relevant blog and forum commenting, network with directories.

Social Media Integration

Facebook and twitter presence. Create incentives for cross promotion and user relationships.

Community Development/Retention

Interact with users through social media to create retention and rewards.

Competition Research

Identify competition and minimize their strengths and maximize differences

Content Creation

Keep fresh, unique, relevant content flowing. Cross promote with social media and email.

Web Design and WordPress Services

If you are interested in WordPress services or general web design information, contact me for more information.

WordPress Theme Customization

Theme editing, including CSS styling, PHP files, image editing, and custom color schemes.

Installation

Can install WordPress for you to your host, as well as any desired plugins and themes.

CSS Styling

Customize your site’s look with custom colors, headings, fonts, and overall styling. Options are unlimited with CSS styling. Allows for a completely unique look for any site, regardless of the theme or layout.

Layout Adjustments

Adjusting the size of columns, placement of adds or images, size or font of text, placement of logos, etc. Rearrange your site for a fresh look or a more productive experience.

Adsense & Analytics Integration

Take advantage of the power of Google or similar products and have your analytics tracked and your content earn you money by integrating Google Adsense and Google Analytics. Also includes inserting any other data codes or advertising.

Design Consultation

Analyze the layout, design and overall quality of your site and make recommendations taking both aesthetics, SEO and user experience into account.

Social Media Integration

If you have a website, you better have Facebook, Twitter and Google Plus. And probably LinkedIn, Pinterest, Instagram, and whatever else fits your niche. If you are a business, you should be in control of your Yelp and Foursquare pages. If you have all of these, you should be using them right! Integrate your social media with your site. Build a community and cross promote.

SEO Integration

Full service SEO consultation and integration into your site. Improve your search results and let the world better know what your site is about and how to find you.