Social Media Strategy & Implementation
Having a social media presence is now on a par with actually having a website. It is considered a crucial component to an overall marketing strategy. Today’s search and social algorithms change so quickly and so often, having a long term plan and help with your strategy can keep you from missing out on the key changes.
There are so many social networks now, that it can be difficult to figure out which ones you should be focusing on. Is your target audience on Twitter? Are they on Pinterest? Part of developing a good overall plan is to determine where your resources are best spent. Why focus on Twitter when your audience is elsewhere? And why ignore Pinterest when that’s where your audience is?
Creating a social media strategy is all about knowing where your audience is and you going to them, rather than the old marketing model of trying to make them come to you. The beauty of social media is that your audience has opted to come to you. It’s your job to take advantage of the opportunity they are giving you and get your message across.
What I will do is work with you to develop short-term and long-term strategies that will include both gaining followers, building your brand, and ultimately, converting those into actions. There is a fine line to be walked between talking to your audience and building your brand and overselling/spamming your audience and hurting your brand. By creating a long-term strategy, we are able to lay out a plan that can be followed that walks this line to get the results you want.
Part of the social media strategy and implementation is to integrate your off-site networks with your actual website. This means making sure that your social networks are linked from your site and vice versa.
It also means having plans in place so each network communicates in a specific way. Using analytic tools and metrics that are available, we can customize how and to whom your message is sent.