The Internet is a busy place. It is hard enough to find what you are looking for. Even harder to be found sometimes. If you don’t have a strategy and devote the effort, all the hard work of creating a brand and even a good website can be for nothing. You may have an amazing product, a terrific story and a dynamite website, but if you don’t show up in the search results or have a social media profile that is visible, you might as well be writing in a diary and talking to yourself. Having a plan to market yourself and your brand online can be the difference between success and failure.
Creating and optimizing a website is often step one towards having online success. Whether you have an established brick-and-mortar business or are trying to succeed online, a solid web presence is a necessity in today’s business world. Having the site is only one part of the equation, however. Not only is optimizing the site necessary to climb up the search rankings and be found by your customers, but being social is as important or even more so nowadays.
Website Design
Where we started and still our bread and butter. We specialize in website design, including WordPress theme creation and customization. We own a huge library of developer’s licenses for themes to use as a starting point if you have a layout in mind or a framework you prefer. And if we don’t own what you want, we’ll acquire it.
When it comes to WordPress, we can do pretty much anything. That is the beauty of WordPress and why I recommend it to all of our clients. We will handle the installation and setup if necessary, as well as the installation of all necessary plugins. Maintanence is available as an ongoing solution as well.
While we use WordPress as our CMS of choice, good design still comes down to knowing how to code and having the eye. While the eye just comes over time, we have spent years learing HTML, CSS, PHP and whatever else is needed. We have a huge library of assets, icons and vectors to use. We are experts with Adobe Illustrator, Photoshop, InDesign and all of their friends. Really, we can do what you need done.
What you see in your mind we want to put on your screen. And we are confident that we can do it.
Strategy
What we do at Impero Media is try to tie all of these strategies together to help your business develop the best possible strategy to go directly to your customers and clients, rather than simply wait for them to come to you. We will work with you in developing a strategy to determine which social media sites you should be active on and what that activity should entail. We’ll also work with you to analyze your current web site and current social media profiles to help create a plan to change what needs changing and keep what needs keeping. We are social by nature and will work with you, teach you and train you to become self-sufficient and independent in your future social media marketing.
Search
Again, having a great site is all well and good. Having a strong social media presence is even better. But how do you get new clients or customers to find you? That’s called Search Engine Optimization (SEO). SEO is the art/science of making your site most likely to be found by your customers (read: early in the search results) for the items or services (read: keywords) that are being searched for. For instance, if you sell Internet accessories in Henderson, Nevada, SEO is attempting to rank as high as possible for searches like “internet accessory henderson.”
SEO is a complex world that can be dirty and rough. There are very few tried and true ways to rank higher. Having things worth searching for is number one. Creating great content is always step one, but there are absolutely more things that can be done to help push the Googles of the world in the right direction when it comes to how your site gets indexed.
With years of experience and learning behind us, we want you to succeed without falling for the bait that the bad guys set out. If someone promises you a “top five ranking,” or “#1 in Google”, or “first page of Google in a week,” they are full of it. Find a reputable web company (cough, cough) and ask them for legitimate help. Let me know what you want to accomplish and I’ll give you my opinion and if it makes sense, we’ll work together.
Social
For some companies, outsourcing all of their social media needs is easier than devoting the time to become great at it. If this is the case, we are well prepared to handle your social media needs. In this case, we will work with you to develop a voice and strategy for your brand, then work hand-in-hand to implement this strategy. We do the heavy lifting, you just steer us in the direction your company is going.
Creating a social media strategy is a big endeavor. We are fully qualified to help you do that and will work with you every step of the way to get it done right. Have a look at our social media strategy guide to get an idea of what you will do during this process. Contact us and we will be happy to partner with you to help you through this step of creating your strategy.